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Home > Academics > About Pathways > Business & Civic Engagement > Certificates & Degrees

Marketing and Public Relations

List of Pathway Programs All Academic Programs

Program Overview

​The program is designed to insure all students master all aspects of marketing and public relations, which include advertising, branding, and corporate communications. Students will study and evaluate the effectiveness and appropriateness of marketing and public relations messages while engaging in problem analysis, strategic planning, message development, and tactical solutions. Using both traditional and digital media students will be able to implement compelling marketing campaigns that reach customers and consumers in new and innovative ways, grow market share, and increase bottom line results.

By fulfi lling the program requirements, students will have a background in the principles and practices involved in the promotion and distribution of products and services from producers through middleman to the ultimate consumer. This program leads to entry level positions in public relations and marketing careers in business, industry, agency, government, and nonprofi t sectors of society. Typical jobs includes, marketing director, public relations representative, corporate consultant, political campaign advisor, small business owner, marketing and non profi t communications consultants.

Program Learning Outcomes (PLOs)

​Upon completion of the Degree/Certifi cate program, students are able to:
  • Understand and communicate the stakeholder point of view in order to develop long range company strategies.
  • Analyse consumer trends and development tactical marketing solutions.

Program Details

Full Program Details: Marketing and Public Relations (PDF)

Award Title Award Type Required Course Units Total Major Units GE
Units
Marketing and Public Relations AA 44 44 21
Marketing and Public Relations C 33 33

Career Opportunities

Pursue a career as an automotive technician, air conditioning mechanic, automotive electrician, transmission specialist, brake repairer, engine repairer, front-end or tune-up mechanic. Work in dealerships or repair shops or start your own business.

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